Pearl began with a simple but powerful insight: the features that make homes safer, more comfortable, and less costly to own were invisible in real estate transactions. Buyers couldn’t see them, agents couldn’t value them, and sellers couldn’t capture their worth.
Co-founders Cynthia Adams and Robin LeBaron came at this problem from very different worlds — Cynthia from luxury property development, Robin from affordable housing and federal research — but they shared the same vision: give homeowners a way to make performance improvements financially rewarding.
Pearl’s solution starts by empowering buyers with the data they need, then supports homeowners through every phase of the journey — from purchase to improvement to resale. In turn, the housing market becomes clearer, fairer, and more rewarding for everyone.
Today, Pearl’s standards are recognized by the EPA, the Department of Energy, and the National Association of Realtors, and are even incorporated into federal legislation. The result is a win-win: buyers make smarter choices, homeowners build equity while improving their living conditions, and the real estate market gains a new level of transparency.